Amplifying the Brand While Empowering the Next Generation

The National Football League and PlayVS partnered for the Madden NFL Youth Championship (MYC), the first-ever Madden NFL 25 tournament series exclusive to middle and high school students across the United States. In the 2024-25 season, 1000+ schools, and over 4000 teams in every state participated in MYC.

PlayVS Impact & Opportunity

PlayVS enables partners to engage with students and schools, building important skills and providing opportunities to compete in esports and gaming at no cost. Partnerships create unique engagements while underwriting the cost of participation for a specific market.

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