NFL - PlayVS

National Football LEague

The NFL partnered with PlayVS to promote leadership skill development, camaraderie, and personal growth through a community of Madden NFL players.

Starting in 2024, the National Football League , EA SPORTS, and PlayVS partnered for the Madden NFL Youth Championship (MYC), the first-ever Madden NFL tournament series exclusive to middle and high school students across the United States. The MYC brings the excitement of NFL football directly into schools and communities and is open to students in the US and Canada between the ages of 13-18 who are enrolled in middle or high school. The free-to-enter competition gives young players the chance to compete in Madden NFL 26, build connections with their peers, and deepen their engagement with football.

“The Madden NFL Youth Championship aligns perfectly with our goal to engage young fans and foster a love for football through innovative and accessible platforms. By offering this opportunity, we are helping students develop essential skills,”

Key Results

Enhancing Leadership Skills

86% of students say esports builds teamwork, leadership, and communication skills

Crowning MYC Champions

Crowing 2 Madden Champions during live events at the Pro Bowl Games and NFL Draft at Lambeau Field

Connecting to Local Communities

Partnered with Orange County Public Schools, Boys and Girls Club of Orlando, Green Bay, and Special Olympics FL & WI to engage with local students.

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Social Media Impressions

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Madden Teams Competing

NFL Clubs Supporting

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