Charles joined the company in April 2025 through the acquisition of Playfly Sports’ esports division, where he had led the esports business since 2020. At PlayVS, O’Donnell has helped lead collegiate esports strategy, operations, and partnerships, including a complete refresh of the collegiate brand and the implementation of scalable systems supporting revenue growth and efficiency. His earlier leadership experience spans sports, entertainment, and technology, including roles with Fanalytical, Georgia Tech Athletics, the Philadelphia Flyers, and APA Talent and Literary Agency. 

Charles holds a BA in History from Penn State University, an MBA from Alvernia University, and an MA in Economics from the University of Maine. He brings a unique combination of revenue growth expertise, operational leadership, and a passion for building programs that connect competitive gaming with meaningful academic and career outcomes.