Veronica Sander leads the Strategic Partnerships team including oversight of the go-to-market strategy and execution for PlayVS’s brand partners – creating authentic connections into the PlayVS ecosystem. She leads the development of youth engagement programs with professional sports leagues including the launch of the Madden Youth Championship with the NFL and Game On with the NHL and NHLPA in 2024 and 2025, respectively.

Veronica brings deep expertise in property + partner driven program development across pro sports (NFL, NHL, MLB, etc) with experience spanning marketing agencies, pro sports teams, and National Governing Bodies. At PlayVS, she bridges traditional sports and gaming to create new competitive opportunities for young athletes.

Before PlayVS, Veronica led programming for the global Women on the Move team at JPMorgan Chase, directly engaging over 30,000+ people annually in marquee events and content. At EverFi, she led the Sports and Entertainment Group driving revenue and strategic partnerships for the organization building impact and notoriety across the industry.

Veronica graduated from Old Dominion University. She is a champion of women’s sports and creating opportunities for women across industries.